To have JasperServer with bundled Tomcat and MySql launch from windows servers do the following:
1. Create a service to launch MySql
C:\jasperserver-ce-3.7.1\mysql\bin>mysqld.exe --install JasperServerContentStore
2. Create a service to launch Tomcat
C:\jasperserver-ce-3.7.1\apache-tomcat\bin>service.bat install JasperServerReportServer